Fractional CTO
Ben Carter
Tech partner for owners who hate tech
Drag to orbit · hover a satellite
Salt Lake City, UT English 21 yrs experience
Taking clients · 8 hrs/week Remote · Salt Lake City area + remote
Ben can help you
- 01Set up AI assistants for customer questions
- 02Secure your accounts and data
- 03Pick the right POS / booking / CRM
- 04Automate invoices, reminders and follow-ups
Real results
-42% no-shows
Physical therapy clinic
- The problem
- Front desk spent 3 hours a day on reminder calls
- What Ben did
- Automated SMS reminders and online intake forms.
- The result
- No-shows dropped and the front desk got their afternoons back.
12 hrs/week saved
Online candle shop
- The problem
- Orders copied by hand into a spreadsheet.
- What Ben did
- Connected Shopify, ShipStation and QuickBooks.
- The result
- Fulfillment time cut in half.
“Every automation he built still runs a year later.”
About Ben
Ben spent 21 years at companies like Square and Agency before going independent to work with owner-operated businesses. Ben keeps things practical: small steps, clear numbers, no jargon.
Best fit: Owner-led businesses with 5–24 employees that are growing but stretched thin.
Construction & tradesHome servicesShopifyWebflowAI automationSquareGoogle Workspace
Experience
- Fractional consultantIndependent · 2021–Present
- Product SpecialistSquare · 2017–2021
- Technical LeadAgency · 2011–2016
AWS Cloud Practitioner
Ways to work: Monthly retainer · Fixed project
Talk to Ben this week.
Tell us a little about your business. We'll set up a free 15-minute intro call — if it's not a fit, we'll suggest someone who is.

