Fractional CMO
Sofia Alvarez
Paid ads and email for small brands that can't afford to waste a dollar
Drag to orbit · hover a satellite
Miami, FL English, Spanish 8 yrs experience
Taking clients · 15 hrs/week Remote · Miami area + remote
Sofia can help you
- 01Plan a month of social posts in one afternoon
- 02Rank in the Google map pack
- 03Run Meta & Google ads that pay back
- 04Set up email/SMS that brings people back
Real results
+74% inbound calls
HVAC contractor
- The problem
- Invisible on Google outside one zip code.
- What Sofia did
- Built service-area pages, cleaned citations and ran a review sprint.
- The result
- Top-3 map pack in 9 of 12 target towns.
About Sofia
Sofia spent 8 years at companies like DTC skincare brand and Ogilvy before going independent to work with owner-operated businesses. Sofia keeps things practical: small steps, clear numbers, no jargon.
Best fit: Owner-led businesses with 6–42 employees that are growing but stretched thin.
Beauty & wellnessGyms & studiosGoogle Business ProfileCopywritingLocal SEOGoogle AdsMeta Ads
Experience
- Fractional consultantIndependent · 2021–Present
- Head of GrowthDTC skincare brand · 2017–2021
- Account DirectorOgilvy · 2010–2016
Google Ads Certified HubSpot Inbound
Ways to work: By the hour · Monthly retainer · Fixed project
Talk to Sofia this week.
Tell us a little about your business. We'll set up a free 15-minute intro call — if it's not a fit, we'll suggest someone who is.
